Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation - by Tim Brown (eBooks, ePUB, PDF, Downloads)

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The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. In reality, most innovations are borne from rigor and discipline. Breakthrough ideas--whether for a new bicycle, an advertising campaign, a treatment plan for diabetes, or a program aimed at tackling the national obesity epidemic--emerge not by chance, but by studying and embracing


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